Though the names on the back again of the jerseys have altered above the a long time, from Strawberry to Syndergaard, the retail chain that marketed them has been a fixture for more than a century: Modell’s Sporting Merchandise.

But now the company’s run — a person that begun when Morris A. Modell opened his first shop on Cortlandt Street in Reduce Manhattan in 1889 — appears to be coming to an close.

On Wednesday, Modell’s filed for Chapter 11 individual bankruptcy defense, citing diminished sales of athletics apparel and tens of millions in unpaid debts to sellers and landlords.

Modell’s, recognised for its catchy “Gotta Go to Mo’s” jingle as considerably as its jerseys and sneakers, also introduced on Wednesday that it was shuttering all of its remaining 141 merchants. The corporation, which is based mostly in Manhattan, has 3,600 workers and has suppliers in the course of the Northeast and Mid-Atlantic regions. It claims to be the oldest sporting products retailer.

Mitchell Modell, 65, the company’s president and C.E.O., reported in an interview on Wednesday evening that it was a gut-wrenching decision.

“Today, I had the worst day of my everyday living,” Mr. Modell said.

He included that the mixture of an unseasonably warm winter season, 6 fewer times in the searching time this year in between Thanksgiving and Xmas, competition from Amazon and the coronavirus pandemic have damage the company’s bottom line

The futility of New York sports activities franchises like the Knicks, Jets and Giants has not aided both, he claimed.

“The trouble is if the teams are lousy, you just can’t give the items away,” claimed Mr. Modell, who ran the corporation with his brother, Michael Modell, before he died in 2001.

Joseph Favorito, a Columbia College lecturer who specializes in marketing and company progress with a concentration on sporting activities, stated on Twitter that shedding groups have been remaining scapegoated.

“In actuality a failure to adapt to a new economy & supply method is the explanation,” Mr. Favorito wrote.

Four generations of Modells have operate the business enterprise, which Mr. Modell claimed started when his terrific-grandfather Morris A. Modell marketed hats and gloves to persons finding off ships from Europe in Decrease Manhattan.

In 1992, Mitchell Modell stated he paid $25,000 to a New Jersey-centered marketer for the “Gotta Go to Mo’s” jingle that grew to become the chain’s calling card. He explained he was hooked the first time he heard it and instructed the marketer, “I don’t want to see tale boards.”

Mr. Modell suggests people today normally inquire him if he is linked to Art Modell, the Countrywide Football League proprietor who moved the Cleveland Browns to Baltimore, wherever it became the Ravens, building him a villain in the state of Ohio. He was certainly a next cousin.

“Everywhere I go they’re like, ‘Mitchell Modell, are you from the Cleveland Browns or Baltimore Ravens?’” he reported.

Mr. Modell mentioned that he had not ruled out a last-ditch energy to try to save the corporation, and that he felt tension to dwell up to his family’s legacy.

“When you have a 130-yr-outdated corporation and you have 3,600 households to defend, I will leave no stone unturned,” he explained.

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