Clint Morris, who operates October Coastline Publicity in Burbank, Calif., obtained in touch with me to supply an job interview with an actress. “Please let me know if you’d like to communicate to Jamie Bernadette (‘I Spit on Your Grave: Deja Vu’) for her new film ‘Dead by Dawn,’ releasing in April,” he wrote in an e mail. “Happy to coordinate!”

A very little too on the nose, possibly.

Ms. Ritterhoff, the higher-spirited Singapore slinger, declined to remark. Mr. Morris reported: “Like everybody else, we’re a small frightened — the pandemic, the uncertainty of the entertainment enterprise — but the present has to go on. Folks will need amusement and distraction right now, so we can support with that.”

Greta Kovacs Schmid, the owner and main executive of Ragdoll PR, responded on Ms. McCormick’s behalf. “We are doing the finest we can to remain sensitive in content material and tactic,” Ms. Kovacs Schmid reported. “Most of our purchasers are compact businesses and are actually struggling from the pandemic, as most providers at this time are, so now much more than at any time is it crucial for us to pitch.”

And the reaction from editors and influencers?

“We’ve in fact noticed a remarkable increase in responses to our pitching initiatives,” she reported. “We’ve chatted with several shut editor contacts who allow us know they however want us to preserve pitching. They realize this is our task, and we’re just striving to maintain our company and our clients’ businesses afloat.”

Good plenty of.

Some businesses, even so, have taken a far more careful solution. Fitz & Co., with a consumer list that consists of Art Basel and Gagosian, stopped pitching media shops as quickly as the coronavirus started out to spread in the United States, according to its founder and chief govt, Sara Fitzmaurice.

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