But the days of valuable magazine contracts are largely a detail of the past. When Ms. Garcia took more than Elle, Ms. Carroll was currently being paid $120,000 a year for 12 columns of about 1,800 words and phrases each individual. (At about $5.50 for every term, that was more than two times the $2 per phrase normally paid to Elle’s freelance writers for the print magazine.)
When Ms. Carroll’s deal arrived up for renewal for the duration of Ms. Garcia’s initially yr, editors went to bat for Ms. Carroll, arguing that her column had grow to be synonymous with the Elle brand.
Ms. Garcia gave Ms. Carroll a new agreement: $60,000 for each year for 12 columns of 900 words.
Modifying of the Guard
The adjustments at Elle, many of them in response to the financial troubles of the journal marketplace, mirror massive shifts at its mother or father business, Hearst, which is also going through rigidity with personnel who lately unionized.
In 2018, David Carey, the president of Hearst Publications for eight several years, stepped down. Troy Younger, who had formerly overseen the company’s electronic attempts, succeeded him. Considering that then, most of the large-profile editors who served less than Mr. Carey have remaining. (In 2019, Mr. Carey was named by Hearst Corporation as senior vice president of general public affairs and communications.)
Ms. Garcia has labored to put her personal stamp on Elle. She has created the journal more visible, and amped up its social media existence. She has devoted fewer place to political characteristics, which experienced been a hallmark of Elle beneath its previous editors. Its once-a-year gals-in-Washington “Power List” magazine aspect and awards evening meal was canceled under Ms. Garcia.
She has also labored hard to keep away from ruffling feathers, in accordance to some current and previous workforce. In a 2017 posting about Whitney Wolfe, the founder of the dating application Bumble, numerous paragraphs detailing her standpoint on feminism have been taken out from the digital edition of the post just after Ms. Wolfe complained that the prices were taken out of context, in accordance to four previous staffers who ended up knowledgeable of the conversations. (Afterwards, Hearst worked with Bumble to get started Bumble Mag.)